by Vaneet Vadhera | Feb 21, 2025 | Marketing Strategy
For years, the phrase “like a girl” was used as an insult—implying weakness or lack of ability. But in 2014, Always, a brand under Procter & Gamble, set out to change that. With a bold and emotional campaign, they took this common stereotype and...
by Vaneet Vadhera | Feb 14, 2025 | Marketing Strategy
In 1997, Apple faced significant challenges. Financial struggles, lack of direction, and fierce competition from Microsoft put the company at risk. The “Think Different” campaign, introduced under Steve Jobs, marked a turning point. It shifted Apple’s...
by Vaneet Vadhera | Feb 6, 2025 | Marketing Strategy
Burger King has built a reputation for bold and quirky marketing over the years. From the viral “Subservient Chicken” campaign in 2004 to playful jabs at McDonald’s, the fast-food chain loves to grab attention. In December 2018, Burger King took its...
by Vaneet Vadhera | Jan 31, 2025 | Marketing Strategy
Airbnb, a global marketplace connecting travelers with unique accommodations, has achieved remarkable success by using user-generated content (UGC) as a core part of its marketing strategy. By relying on real reviews, photos, and stories shared by its users, Airbnb...
by Vaneet Vadhera | Jan 24, 2025 | Marketing Strategy
In 2009, Domino’s Pizza found itself at a crossroads. The company, once a leader in the pizza delivery industry, faced significant criticism for the quality of its products. Customers described their pizza as bland, with crusts resembling cardboard and a...
by Vaneet Vadhera | Jan 16, 2025 | Marketing Strategy
Nike made a significant move into the world of digital fitness with the launch of Nike+, a digital fitness app that seamlessly blended technology and athletic performance. This innovation didn’t just impact Nike’s products; it marked the beginning of a larger shift in...
