In 2009, Domino’s Pizza found itself at a crossroads. The company, once a leader in the pizza delivery industry, faced significant criticism for the quality of its products. Customers described their pizza as bland, with crusts resembling cardboard and a...
Nike made a significant move into the world of digital fitness with the launch of Nike+, a digital fitness app that seamlessly blended technology and athletic performance. This innovation didn’t just impact Nike’s products; it marked the beginning of a larger shift in...
Imagine seeing your name on a Coca-Cola bottle. You’d probably grab it, right? That’s exactly what Coca-Cola was banking on when they launched their “Share a Coke” campaign. The idea was simple: instead of their classic logo, the bottles featured popular...
In our last blog, we talked about how the Industrial Revolution set the foundation for modern marketing. Now, let’s move forward to the 20th century—a time when consumer culture truly took off, especially after World War II. This period wasn’t just about selling...
As we mentioned in the last blog, we would explore the Industrial Revolution—so here we are! The Industrial Revolution, spanning the late 18th and 19th centuries, brought about sweeping changes to society, particularly in how goods were produced, distributed, and...
As we’ve discussed in previous articles, marketing has evolved over centuries—from barter and trade to the rise of guilds and merchant classes in the medieval era. Now, we reach a pivotal moment in history: the invention of the printing press in the 15th century. This...
