Blogs & Articles
The “Pizza Turnaround” Campaign: A Bold Move
In 2009, Domino's Pizza found itself at a crossroads. The company, once a leader in the pizza...
Nike’s Digital Revolution: The Launch of Nike+
Nike made a significant move into the world of digital fitness with the launch of Nike+, a digital...
How Coca-Cola Made You Feel Special with a Bottle
Imagine seeing your name on a Coca-Cola bottle. You’d probably grab it, right? That’s exactly what...
The Evolution of Consumer Culture in the 20th Century
In our last blog, we talked about how the Industrial Revolution set the foundation for modern...
The Industrial Revolution: The Beginning of Modern Marketing
As we mentioned in the last blog, we would explore the Industrial Revolution—so here we are! The...
The Printing Revolution and the First Advertisements
As we’ve discussed in previous articles, marketing has evolved over centuries—from barter and...
Marketing in the Medieval Era: The Rise of Guilds and Merchant Classes
As we discussed earlier, ancient trade routes and great empires like Rome and the Han Dynasty laid...
The Role of Ancient Empires in Shaping Marketing
In our previous blog, we explored the origins of marketing through barter systems and early trade...
The Origins of Marketing: From Barter to the First Trade Routes
Walking through business markets thousands of years ago was not like how we do it today. There was...