by Vaneet Vadhera | Dec 2, 2024 | Marketing Strategy
As we discussed earlier, ancient trade routes and great empires like Rome and the Han Dynasty laid the groundwork for marketing. By the medieval era, these ideas evolved further with the rise of guilds, merchant classes, and bustling marketplaces in cities like Venice...
by Vaneet Vadhera | Dec 2, 2024 | Marketing Strategy
In our previous blog, we explored the origins of marketing through barter systems and early trade routes. Now, let’s fast forward to when powerful empires like Rome and Han China took commerce to the next level, shaping the earliest forms of marketing that still...
by Vaneet Vadhera | Dec 2, 2024 | Marketing Strategy
Walking through business markets thousands of years ago was not like how we do it today. There was no money, no big signs, no cash registers—just traders shouting, bargaining, and trying to sell their goods. Back then, if you wanted food, clothes, or pottery, you’d...
by Vaneet Vadhera | Nov 8, 2024 | Marketing Strategy
In today’s digital environment, tracking the right metrics is essential for evaluating ad campaign success. When running campaigns on various platforms, understanding and measuring performance helps fine-tune strategies and ensure resources are effectively used....
by Vaneet Vadhera | Nov 1, 2024 | Marketing Strategy
In the world of SEO, most people focus on keywords, backlinks, and content quality, often missing a key element that can significantly impact search performance—image optimization. While it may seem like a small detail, optimized images play a central role in...
