As we’ve discussed in previous articles, marketing has evolved over centuries—from barter and trade to the rise of guilds and merchant classes in the medieval era. Now, we reach a pivotal moment in history: the invention of the printing press in the 15th century. This...
As we discussed earlier, ancient trade routes and great empires like Rome and the Han Dynasty laid the groundwork for marketing. By the medieval era, these ideas evolved further with the rise of guilds, merchant classes, and bustling marketplaces in cities like Venice...
In our previous blog, we explored the origins of marketing through barter systems and early trade routes. Now, let’s fast forward to when powerful empires like Rome and Han China took commerce to the next level, shaping the earliest forms of marketing that still...
Walking through business markets thousands of years ago was not like how we do it today. There was no money, no big signs, no cash registers—just traders shouting, bargaining, and trying to sell their goods. Back then, if you wanted food, clothes, or pottery, you’d...
In today’s digital environment, tracking the right metrics is essential for evaluating ad campaign success. When running campaigns on various platforms, understanding and measuring performance helps fine-tune strategies and ensure resources are effectively used....
